Written by: Emmanuel Quist-Haynes
The film started over a hundred years ago around the late 19th century by inventors working independently in many countries developing several different film cameras and devices for making and showing films.
These include people like the Lumière brothers (Louis & Auguste) in France who invented the ‘cinematographe’ which could capture, process, and project films for exhibition; Eastman Kodak (UK) who developed a flexible film-based material called celluloid, which is now used in film cameras to capture images and Thomas Edison (USA) who built the first film studio (The Black Maria) with an immovable camera.
The early films usually consisted of a single shot with a fixed frame. They were extremely simple in form and style unlike what is made today. These films were usually everyday activities such as people in the park, a gardener watering his plants, workers coming out of a factory, etc. These films were simple documentaries. It was not until the 1900s when filmmakers such as Edwin S. Porter began to experiment with film by combining different shots to form a narrative sequence.
The film industry has evolved over a hundred years of its existence to a more complex form of art that involves many individuals. A single film project can employ hundreds of professionals. This shows how demanding and capital intensive it is.
The industry employs thousands of professionals such as producers, production designers, sound designers, film editors, film directors, visual effects producers, makeup artists, animators, casting directors, hairstylists, art directors, acting coaches, dialect coaches, production managers, costume designers, set designers, carpenters, landscape designers, painters, accountants, legal practitioners, actors, graphic designers, secretaries, archivists, researchers, cinematographers, screenwriters, music composers, musicians, songwriters, stunt performers, stand-ins, electricians, gaffers, location managers, special effects designers, photographers, film distributors, marketers, publicists, Emergency Medical Technicians (set-Medics), nurses, transport coordinators, and many more. The industry also engages the services of the following; hotels, security personnel, catering services, airline services, restaurants, vehicle rentals, equipment rentals, generator rentals, advertising, merchandising, theatres, cinemas, studios, sound stages, backlots, post-production facilities, resorts, film vendors and the list goes on.
According to an economic impact report on the British film industry by Oxford Economics released in 2011, “The UK industry directly employs almost 44,000 people and supporting 117,000 direct and indirect jobs overall.” The report further went ahead to say that the UK film industry employed more people than fund management and pharmaceutical manufacturing combined.
The US Federal Government official release on the measure of the creative industries in 2011 said “Hollywood (America’s film industry) and the video industry employed the most people totaling 310,000 workers.” The United Nations said in May of 2013 that “Nollywood (Nigeria’s film industry) is estimated to employ 1million people and had the potential to create a million more in the future if properly managed”. Finally, the National Film and Video Foundation in South Africa said the film sector in South Africa created more than 25,000 full-time jobs in 2013.
The economic value of the film is enormous which cannot be underestimated contributing millions of dollars to various nations’ GDP. For instance, Nollywood, Africa’s largest film industry produces roughly 1,000 films on average per year.
Nollywood is the second-largest film industry in the world in terms of film production output while India’s Bollywood and America’s Hollywood are first and third respectively. Statistics indicate that Nollywood contributes to 1.2% of Nigeria’s GDP that is 853.9bn Naira ($5.1b) in value after Nigeria rebases its economy in April 2014.
India’s film and television industry contributes an immense $6.2bn (Rs 28,305 Crores) to the Indian economy; the report found out that the sector has a total gross output of $20.4bn (Rs 92,645 Crores) where Bollywood contributes $3bn to India’s GDP. The UK film industry also contributes over £4.6 billion to the UK’s GDP.
Aside from the film’s huge economic value, it is used as a propaganda tool. During the First World War (1914-1918), the British recognized early in the war that they needed to target neutral audiences, specifically in America, to either get them to join the war or further support the war effort in Britain. By April 1917, The US entered the war fulfilling Britain’s objective.
Germany was one of the first nations to recognize and effectively use film for national causes during the war. The Germans saw the film as an effective war weapon so they built the ‘Universum Film Aktiengesellschaft’ (UFA) a film studio, which was used to produce pro-German films. During the colonial period in the British West African colonies, the British also established the Colonial Film Unit in 1939 to produce propaganda films for African audiences to encourage support for Britain in its efforts during the Second World War (1939-1945).
Some nations have used film to promote their culture throughout the world. One common example is the USA; which has managed to use Hollywood to influence various people all around the world. They have been able to use film to create delightful images of America to whet the appetite of audiences. Now everyone wants to go to America or be like an American. Even if one does not step a foot there, one tends to adopt certain peculiar mannerisms and behaviors of American characters in the films they watch by wearing their clothes, eating their food, and speaking like them.
The film is a very powerful tool that should be used for national development through the promotion of
our culture according to the legendary filmmaker, Kwaw Ansah. He also said that, if the film is left in the hands of the wrong people, it can be used to destroy the mindsets of a whole generation if care is not taken.
Our first president, Dr. Kwame Nkrumah saw how critical film was to national development hence the creation of the Ghana Film Industry Corporation (GFIC) to produce developmental, patriotic, and culture-oriented films for Ghanaian and African audiences. It was the largest and well-equipped soundstage in sub-Saharan Africa at the time. Unfortunately, it lasted till1990s when the Government sold it off to the Malaysians.
The film industry involves a lot. It is very capital intensive; employs a wide variety of professionals and a tool for the promotion, documentation, and preservation of our cultural heritage which must be taken seriously. There is a need for government to provide basic structures to enable a good working environment for filmmakers to function.
Fortunately, the Development and Classification of Film Act, 2016 (Act 935) have been partially implemented by the inauguration of the Board of the National Film Authority (NFA) about a year ago to govern the production of films in the country, regulate films that are exported and imported and also to protect copyright holders from pirates and infringements. One major setback is funding for the smooth running of the authority. There’s also the need to establish a Film Fund to support filmmakers in the production of films, adverts, and television content.
Other structures would aid film production which the NFA needs to pursue such as proper film distribution channels, multipurpose soundstages, backlots, theatres, cinemas, and modern types of equipment. Co-operate institutions, the private sector, and individuals should also contribute to the development and growth of the film industry. The film is not only a creative and entertaining venture but a business and a powerful tool for national development.